Communities

Key insights

100%

Play a role in the purchase process and sit within the decision making committee

80%

Support at least 50% remote workers &
have hybrid workplace mandates.

92%

Say webinars & focused groups are a key
source of benchmarking for them to
make further decisions.

Browse our audience

The organizations we focus on

We are where there is innovation

Our focus is on engaging with large organizations, recognizing their pivotal role in driving technological innovation and industry transformation. Recent analyses indicate that these enterprises are significantly increasing their investments in advanced technologies to enhance operational efficiency and maintain a competitive edge. For instance, global IT spending is projected to reach $5.26 trillion in 2024, a 7.5% increase from 2023, largely driven by investments in artificial intelligence (AI). Major corporations are substantially boosting their expenditure on data center infrastructure to support AI capabilities, with data center spending expected to rise by 24.1% to $293.09 billion in 2024

* This split may differ in different activities based on sponsor & attendee preferences, ABM programs and other influencers.

Industries we focus on

Based on our research, financial services, retail, healthcare, and oil and energy are leading global technology investments, driving significant innovation and digital transformation.

These insights underscore our strategic focus on these industries, aligning with their robust spending patterns and their influence in shaping the future of technology adoption.

FSI: This sector is at the forefront of technology spending, with global IT investments projected to reach $700 billion by 2025, focusing on digital transformation, cybersecurity, and advanced analytics.

Retail: Retailers are heavily investing in omnichannel strategies and AI-driven customer experiences to enhance operational efficiency and customer engagement.

Healthcare: The healthcare industry is prioritizing digital health solutions and automation to improve patient outcomes, with significant investments in AI and data analytics.

Oil & Energy: Driving advancements in sustainability and operational efficiency through technology, with substantial investments in AI and data center infrastructure.

A focus on the entire decision making committee

Technology purchasing decisions have evolved from being the responsibility of a single individual to involving collaborative committees. Recent studies indicate that 80% of companies now have buying committees overseeing software purchases, with some involving up to 22 distinct roles in the decision-making process.

Additionally, 52% of IT decision-makers report that final purchasing decisions are made by a committee or team, rather than a single decision-maker.

This shift reflects the increasing complexity and importance of technology investments within organizations, necessitating diverse expertise and perspectives to make informed choices.

The Markets we serve

IT/ Tech

Health Care

Finance

Infrastructure

Education

Food & Beverage

Retail

Aged Care

Oil & Energy

Life Sciences & Technology

Travel & Hospitality

Banking

Insurance

Pharmaceutical

FMCG

Telecommunication

Automotive

Airlines

Utilities

Mining

Hospitals

Agriculture

Internet

Construction

Role Based Statistics

CIO, CTO, DevOps,
Architecture, Engineering

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IT SECURITY

CISO, Risk, Governance,
Compliance

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HR, Culture, OHS,
Workplace

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CXO, CCO,
Contact Centre, CX

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DATA

CDAO, Analytics
Business Intelligence

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FINANCE

CFO, Procurement,
Shared Services, Finance

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Technology niches we cover

Data
Protection

Cloud

Artificial
Intelligence

Security Awareness
Training

Orchestration
Automation & Response

Private
Cloud

Disaster
Recovery

Networking
& Connectivity

SDN

Secondary
Storage

Containers

Kubernetes

Cloud
Security

Data Management

Hybrid
Cloud

Composable

Hyperconverged

Identity Access
Management

Machine
Learning

Network
Security

Traditional
Storage

Edge

Backup &
Recovery

Object
Storage

Endpoint
Security

Integrated
Systems

Security

Flash &
NVMe

Secure Access
Service Edge

Automated
Reminders for
Speakers

Multi-Cloud

Public
Cloud

Storage
Management

SoC

Industry & Audience
Analysis

Intrusion
Detection

Messaging
Security

Big
Data

Digital Workplaces

Post Event
Communications

What our customers say

TechStream's bespoke roundtables provided us with a unique opportunity to engage directly with key decision-makers, driving meaningful conversations that translated into a stronger pipeline.

Palo Alto Networks - Senior Marketing Manager

The webinars organised by TechStreams not only increased our brand visibility but also contributed significantly to lead generation and pipeline growth. The insights shared were invaluable.

HCL Technologies - Director of Demand Generation

Collaborating with TechStreams on tailored roundtables allowed us to connect with enterprise leaders in a highly targeted manner, fostering new partnerships and accelerating our demand generation efforts.

Google Cloud - Head of Marketing Operations

TechStream’s solutions are second to none. Their webinars and newsletters helped us engage prospects effectively and convert them into qualified leads, boosting our pipeline growth.
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Salesforce - Marketing Program Manager

The customised events created by TechStream were instrumental in driving demand generation. Their expertise in roundtables and webinars ensured a seamless experience for us and our target audience.
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Oracle - Global Demand Generation Lead

TechStream’s ability to create bespoke engagement platforms like roundtables and webinars gave us the edge we needed to nurture relationships and achieve measurable pipeline growth.
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Accenture - Senior Marketing Strategist