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Transforming Customer Journeys: The Role of CCOs in Business Growth
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About this webinar
Customer journeys are evolving rapidly, and CCOs are at the forefront of redesigning these pathways to ensure satisfaction and loyalty. This webinar highlights strategies for building impactful customer journeys that align with organisational goals.
From this webinar:
- Learn to map and optimise customer journeys.
- Discover approaches to integrate CX tools and technologies.
- Explore frameworks for improving cross-functional collaboration.
- Gain insights into measuring the impact of customer journey redesigns
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Agenda
9:00 AM - 9:20 AM
Mapping and Optimising Customer Journeys
Learn how to identify key touchpoints and remove friction across customer interactions. Discover techniques for continuously improving customer pathways to enhance satisfaction
Charlotte Davis, Senior Director of Customer Innovation, PepsiCo
9:20 AM - 9:40 AM
Integrating CX Tools and Technologies for Success
Explore the latest tools and platforms that enable efficient and impactful customer experience strategies. Learn how technology supports customer relationship management at scale
Charlotte Davis, Senior Director of Customer Innovation, PepsiCo
9:40 AM - 10:00 AM
Strengthening Cross-Functional Collaboration for CX Excellence
Understand how to break down silos and foster collaboration across teams. Learn approaches to align marketing, sales, and operations around customer experience goals.
Charlotte Davis, Senior Director of Customer Innovation, PepsiCo
10:00 AM - 10:20 AM
Measuring and Enhancing Customer Journey Impact
Gain insights into metrics and KPIs that reflect the effectiveness of customer journey redesigns. Understand how to turn data into actionable insights for continuous improvement.
Charlotte Davis, Senior Director of Customer Innovation, PepsiCo
10:20 AM - 10:40 AM
The Future of Customer Journey Innovation
Discover upcoming trends in customer journey innovation, including predictive analytics and hyper-personalisation. Learn how to prepare your organisation for the next generation of customer expectations.
Charlotte Davis, Senior Director of Customer Innovation, PepsiCo
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